Viewership for kabaddi league up 17% in S9

NEW DELHI After a lacklustre season 8, the recently concluded ninth season of the Pro Kabaddi League clocked a cumulative reach of 222 million, up 17.5% over the 2021 numbers. The play-offs and final—last five matches—saw a cumulative reach of 66 million, up 32%, with consumption touching 3.22 billion minutes, said broadcasters Disney Star, citing …

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