From UAE to South Africa, cricket’s transition into global entertainment machine gathers pace

If further evidence of the Hollywood- or Bollywood-ization of cricket was needed, then it was in abundance at the Dubai International Cricket Stadium on Jan. 13. Prior to the opening match of the DP World ILT20, Bollywood star Shah Rukh Khan, co-owner of the Abu Dhabi Knight Riders, addressed the crowd and global viewers to …

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